Branding and marketing that makes you stand out in a crowd.

Everyone is chasing the same SEO keywords, crafting the same snarky post on social media and creating the same “how to” content. In a world where communication is a shouting match, you need to be different and connect with your audiences on a deeper level.  

Emerald City Agency helps you figure out who you are in a way that resonates with your audience, then helps you tell that story over and over and over again.   

Written or video. External or internal. Content marketing or social media. Digital or print. Let us help you unlock the mysteries of communication. You’ll find out you’ve had the power all along to connect with your customers in an engaging way.

How the Wizard Can Help

  • Brand Strategy

    At Emerald City Agency, we specialize in helping businesses build deep emotional connections with their audiences by uncovering the unique qualities that make their brand stand out. Through a strategic approach, we identify the subtle yet powerful emotional triggers that influence buying decisions, allowing brands to connect with their customers on a personal level. We craft positioning strategies that resonate with your audience’s desires, values, and experiences, ensuring your brand leaves a lasting, meaningful impression that drives loyalty and engagement.

  • Marketing Strategy

    We craft marketing strategies designed to propel your brand forward by tapping into both data and creativity. Starting with an in-depth competitive review and business opportunity analysis, we identify where your brand can truly shine. We then develop audience profiles focused on emotional benefits to ensure your messaging speaks directly to your customers’ core motivations. With creative, targeted messaging, we deliver actionable promotional tactics that are both impactful and achievable, helping your brand grow and thrive in the marketplace.

  • Website & SEO

    Our approach to website and SEO is all about blending emotional messaging with technical precision. We build websites that prioritize your audience’s emotional needs, ensuring your brand’s voice and message resonate from the first click. Every element, from design to content, is carefully crafted to create a seamless experience while we weave key search terms into your content, ensuring discoverability by the right people. The result is a visually stunning, highly functional site that connects, communicates, and converts.

  • Social Media

    With a strategic focus, we create social media content that not only grabs attention but reinforces your brand’s core attributes. We work to develop a thoughtful social strategy aligned with your overall brand goals, ensuring every post delivers messaging that resonates with your target audience. By blending creativity with purpose, our content stands out, drives engagement, and amplifies your brand’s presence in a way that captivates and connects.

  • Content Marketing

    At Emerald City Agency, we create content that not only resonates emotionally with your audience but also drives your business and marketing goals. By combining in-depth research with strategic insights, we ensure that the content we produce aligns with what your audience is searching for, while also motivating purchase intent. Our approach goes beyond boosting search results—we craft meaningful content that connects with your audience and moves them toward action, driving real results for your brand.

  • Communications Support

    Drawing from deep communications expertise, we offer a full range of support, from strategic planning and message development to speech writing and on-the-ground assistance. We help you craft clear, compelling communications that align with your brand’s voice and deliver your key messages effectively. Whether it’s a polished presentation or consistent messaging across channels, we ensure your communications are engaging, impactful, and aligned with your goals.

Learn more about our marketing communications services packages, tailored specifically for new and growing businesses. We help you better define who you are so you stand our amongst your competitors.

Brains. Heart. Courage.

At Emerald City Agency, we approach our strategies and messaging in three ways: what do you want your customers to think, what do you want your customers to feel and what do you want your customers to do. Brains. Heart. Courage. We approach every brand analysis by analyzing these three questions. Learn more about our brains, heart, and courage philosophy here.

“Every purchasing decision is an emotional one.”

-Wal Ozello, President & Wizard @ Emerald City Agency

Why You Want to See the Wizard

Enabler

We love helping people make money and grow their business.  We’re going to be your biggest cheerleader and set you up for success for years to come. You got this and we got your back.

Magical

With a blend of strategy, creativity and psychology, we’re going to convince your customer that they want you and need you. We’ll lead you on the right journey that makes you the brand of choice in your marketplace.

Brilliant

With more than 25 years of experience in branding, marketing and communications, from big national brands to developing local brands, we know what it takes to help your business get to the next level and continue to grow.

Learn more about Wal Ozello, the Wizard.

Where Our Knowledge Runs Deep

  • Healthcare

    Our strategic marketing approach in healthcare focuses on bridging the gap between providers' business goals and patients' emotional needs. Recognizing that patients seek healing, hope, and compassion, we craft marketing solutions that build trust and establish meaningful connections, helping providers effectively engage their audience and grow their practice.

  • Restaurants

    We understand the emotional connection people have with food, and we help restaurants tap into that by crafting marketing strategies that excite customers and draw them in. By highlighting what makes your dining experience unique, we position your restaurant to stand out in a competitive market, building loyal customer relationships and driving growth.

  • Retail + E-Commerce

    The foundation of our approach to retail and e-commerce is knowing that customers purchase products to create experiences that bring joy and offer an escape from the everyday. By uncovering how your products deliver on these emotional needs and others, we craft brand positioning and marketing strategies that drive engagement, build loyalty, and inspire action across all channels.

Brands We've Worked With

Here's what our clients say about the Wizard

  • "Wal is simply a Wizard! He's very genuine, down-to-earth and highly relatable. He observes your business, helps you to explore its underpinnings, and then conveys your value and your persona to the world. He makes the seemingly undesirable task of marketing into a much more palatable experience. Simply put, he delivers on his own brand: Brains, Heart, Courage - he delivers all three as promised. You won't be disappointed!"

    Steve Drugan, Owner

  • “Wal brought to us marketing strategy that was much needed. We are re-energized by him and seeing growth and engagement on Instagram like never before. Everything he says is brilliant advice to our brand and our restaurant partners. ”

    Joel Nepa, Founder

  • "My husband and I started a medical practice last year. We designed a website but were getting no hits from Google reviews or local advertising. We started working with Wal from Emerald City Agency two months ago, and are extremely impressed. He spent time researching and fully understanding the business we have, and worked with us to define a brand that separates us from competitors. He is funny but also very intelligent and so great to work with. He was able to explain complicated medical concepts/terms in ways the average person can comprehend. He took that information and created a website that shows our expertise, professionalism and dedication to our patients. We would absolutely 100% recommend him to market your business!"

    Melissa Fisher, CRNP

  • Scioto Made Logo

    We initially contacted Wal to help us refine our brand identity and help to clarify our message directed to our target audience. Along with clarify who our brand is, Wal also provided our team with personalized education on tools to help streamline writing copy and increasing social media output. Wal has been an invaluable resource for our small team and we look forward to working together on future projects

    Wes Adams, Owner

 Interested in speaking with the Wizard?

It’s easy to reach the wizard! We are more than happy to have an introductory complementary conversation. Just email us via the form below and we’ll get back to you soon.